Events by Alexandra Hazzard strives to conduct all events from start to finish. We think of every possible detail so the host of the event can be a the face of and participate in their own event. We know it can be hard for businesses to focus on the orchestration of their event when they have their daily job to still take care of. We want to help alleviate the stress that comes with planning an event, so you can do your job well and let us handle all the details.
Types of Business Events:
- Workshops: The terms “workshop” and “seminar” are used interchangeably. While both are education focused events, workshops generally have more hands-on and group activities. Workshops are better for teaching skills that require interactivity and individual participation to learn.
- Lunchons or Dinners: A formal meal over which networking or a business meeting takes place.
- Galas: A gala is a large scale dinner gathering or party that often includes entertainment and/or awards ceremonies following dinner.
- Appreciation Events: These programs allow an event host to spend informal time with its guests in a non-traditional environment, giving both parties an opportunity to build a rapport and learn more about mutual business priorities. Appreciation events can range from programs geared toward employee appreciation to those for showing client appreciation, both of which have become a staple in corporate America. There are limitless possibilities and types of appreciation events that organizations hold throughout the year.
- Common programs include:
- Dinner and theater
- Day at the race track
- Suites at sporting arenas
- Day and evening cruises
- Private parties at music festivals
- Holiday Parties
- Tickets to the most popular events in town
- Common programs include:
- Conferences or Seminars: Organizations plan and hold these meetings with targeted audiences, and provide them with relevant information. Seminars are usually shorter events, lasting a couple hours, ½ day, or even a whole workday. They have single or multiple speakers and generally keep all participants together in the same space. Conferences typically have multiple sessions that occur concurrently that are geared toward different interests, different positions or roles, and even skill level. They are typically held at hotels, begin with a keynote session and then hold breakout sessions by topic. A conference is usually planned for at least half of a day though generally conferences span the course of one to two days or sometimes longer.
- Conventions: A convention is an a large gathering of people with a shared interest (usually professional or fandom related). These events are often recurring, and are usually scheduled at a specific time each year. Conventions usually have keynote speakers, as well as presentations that familiarize attendees with advancements or trends within a their particular field of interest.
- Charity Events: an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organizations. Fundraisers often benefit charitable, non-profit, religious, or non-governmental organizations, though there are also fundraisers that benefit for-profit companies and individuals. These range from formal dinners to benefit concerts to walkathons. Events are used to increase visibility and support for an organization as well as raising funds. Events can feature activities for the group such as speakers, a dance, an outing or entertainment, to encourage group participation and giving. Events can also include fundraising methods such as a raffle or charity auction. Events often feature notable sponsors or honoree. Events often feature a charity “ad book” as a program guide for the event.
- Trade Shows: Organizations attend trade shows as a lead generation activity. They may also choose to host or sponsor a trade show to reinforce their image as an industry leader among those who attend, such as members, customers, prospects, and suppliers. Event planning for trade shows can involve negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and sometimes speaking opportunities at the event for the leadership at your company to speak. Many logistical details exist to assure that the trade show booth, promotional materials, giveaways, and staff arrive on time for your company.
- Retreats or Incentive Programs: This is where the big bucks are spent on a per person basis. Executive retreats and incentive programs are often held at luxury resorts in exclusive destinations, and they receive the most visibility in an organization. Business development and organizational planning are typically the topics of the agenda, but equal weight is given to enjoyable activities as part of the original incentive and reward. Executive retreats and incentive trips typically last between three and five days and require attention to site selection, lodging, transportation, catering, business meetings, and golf and other activities. Negotiation skills must be sharp because these programs involve all aspects of event planning.
- Product Launch Events: Product launch events can include internal product launch meetings to inform all employees across the company about any upcoming products to full-blown product launch parties to create a buzz surrounding the product’s release among customers and the media. Product launch events are most common for business to consumer companies. Product launch events are generally meant to generate media coverage and industry buzz prior to a product’s release. The launch event may include a flashy introduction to the product along with an address from the companies most important executives. Large product launches also tend to be very much a big party with well-known guests, dinner, and entertainment depending on the industry.
- Team Building Events: Meant to build upon the company’s strengths while building employee confidence, goodwill, and morale. Team building events also provide the unique opportunity for employees to spend time together in a non-work environment working together to solve puzzles and complete activities. Team building events are meant to do just that – build stronger teams. Corporate team building events have been epitomized by outdoor and physical group activities like a ropes course. In fact, there are companies all around the nation that specialize in hosting team building events in their intricate indoor and outdoor courses. That said, team building events can also focus on other types of team building activities from workshops to sensitivity training.
- Networking Events: Networking is one of the best ways of marketing your business. Get your clients, employees and others within your field to meet in one place to relax and talk business or otherwise. The idea is to get a work relationship started and getting yourself and the business out there.